Marketing research articles pdf

This article is about the search for marketing research articles pdf. Library of Congress, Thomas Jefferson Building, Washington, D.

A research project may also be an expansion on past work in the field. Research projects can be used to develop further knowledge on a topic, or in the example of a school research project, they can be used to further a student’s research prowess to prepare them for future jobs or reports. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The earliest recorded use of the term was in 1577. Research has been defined in a number of different ways.

A broad definition of research is given by Godwin Colibao: “In the broadest sense of the word, the definition of research includes any gathering of data, information, and facts for the advancement of knowledge. Another definition of research is given by John W. Creswell, who states that “esearch is a process of steps used to collect and analyze information to increase our understanding of a topic or issue”. It consists of three steps: pose a question, collect data to answer the question, and present an answer to the question. Original research can take a number of forms, depending on the discipline it pertains to.