Behavioural investing a practitioners guide to applying behavioural finance pdf

Any human endeavour carries some risk, but some are much riskier than others. The probability of something happening multiplied by the resulting cost or benefit if it does. The behavioural investing a practitioners guide to applying behavioural finance pdf or threat of quantifiable damage, injury, liability, loss, or any other negative occurrence that is caused by external or internal vulnerabilities, and that may be avoided through preemptive action. Finance: The possibility that an actual return on an investment will be lower than the expected return.